Birla White is a unit of UltraTech Cement Ltd., flagship company of the US $48.3 BN Aditya Birla Group. A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. In the year 1988, Birla White commenced its production of white cement in India, and since its inception, Birla White has cemented its place as a market leader in the entire cement category. Birla White brand boasts an impressive portfolio of white cement-based surface finishing products, that not only enable exquisite interior design, but also protects surfaces from weathering. The brand has constantly reinvented itself, by creating products that fulfil the needs of the ever-changing consumer attitude, and thus effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that further assures that its products meet the safety, health and environmental standards set by the European Union.
Product Range
Birla White Cement has a product mix comprising of Eleven product lines.
These include –
- WallCare Putty
- WallSeal Waterproof Putty
- White Cement
- Excel Putty
- Extocare Primer
- Re-Paint Putty
- LevelPlast
- Textura
- GRC
- Zypsofine
- Zypcote
Clearing & Forwarding Agents
The only junction in the chain between the manufacturer and the retailers, Clearing & Forwarding agents refer to the business entities that are engaged in the business of buying stocks from the companies and selling it to the retailers.
They have a well-maintained infrastructure of warehouses as well as an effective and efficient transportation system, that ensures the smooth flow of their services. They buy goods from the companies, store the material in their godowns, and sell it to the retailers at a certain margin.
Coming to the western belt of India, Alfa Agencies Akola is one such popular name.
Birla White Cement’s Association with Alfa Agencies Akola
One of the biggest names in West India, Alfa Agencies Akola is known for its exceptional infrastructure and work ethics. Right from well-constructed, well-lit, and ventilated warehouses, to an effective transportation system, They are ideal partners for any company to get associated with.
The agency works as Clearing & Forwarding Agents for UltraTech – Birla White Division and has been associated with the company for a couple of years now. They cater to Akola, Buldhana, Washim, and Amravati districts of Maharashtra and provide their services to more than 30 distributors. They have a well-automatized system, which ensures effectiveness and efficiency, Thereby leading to good results for both the parties.
